5 TIPS THAT CAN GUARANTEE YOUR SUCCESS

Entrepreneurship in Brazil has been growing, according to Sebrae between 2008 and September 2016 were formalized more than 6 million individual microentrepreneurs in the country. But maintaining a business is no easy task. It requires planning and control, and a lot of vision to consolidate and innovate. Knowing this need, we brought some tips for you to apply in 2017 in your company, elaborated by the team of Imembuí Microfinance.

1. Ask yourself questions, know your business.

What is your priority audience? What is your differential? How can I increase my revenue? What are your biggest problems? How much do you spend on your profit? What can you do to improve? You can start by answering a few questions to get to know your business better and see how you are positioning yourself in the marketplace. During economic downturns, customers select what to buy and where to buy, think of a differentiator to retain their loyalty, and ways to capture new, so you are ensuring a good image for your company.

2. How to start the year off right?

First, have well-founded planning and clear objectives. There is no secret to setting up planning, no set time to set goals, no rigid schedules. However, you need to know your business and its limits very well so that you can define your strengths and what you can improve. From this, you can set time-bound improvement goals and the cost of completing them.

3. Look for effective, low-cost ways to market your business.

The internet has become a small business ally, think of ways to spread your products and services on social networks like Facebook. Create a page or a group with customers, the important thing is to keep the content updated and promote your products, an option is to keep a post calendar not to exceed the limit of posts and receive likes, keeping common sense is essential.

4. Make a financial reserve

Always be prepared for unforeseen events and crises. Saving a percentage of what you earn monthly for future situations is a great strategy for dealing with problems, so you always have a source for savings and extra expenses without breaking your budget.

5. Keep cash flow up to date

Maintaining up-to-date cash flow and counting an additional percentage of expenses avoids unnecessary debt and risk. So you can have enough money for cash flow and investments, and not have trouble paying bills. Knowing exactly how much you earn and how much you spend is very important for your growth and empowerment, don't let that factor later.